luxury apartment rentals london

Tailored stays that

exceed all expectations.

Best-in class apartments, super prime locations

High-touch service with in-house guest concierge

Flexible long & short stays from 3 weeks or longer

Pricing from £2k weekly | £8.6k monthly

All-inclusive pricing, no hidden charges

Luxury Apartment Rentals London

Explore our Collection

London’s finest stays

Enjoy a long or short stay in our collection of super prime serviced apartments

Welcome to a carefully curated collection of luxury serviced apartments in London that redefine your experience of hospitality and comfort. Each residence in our portfolio has been handpicked for its proven track record of delivering exceptional service, supreme comfort, and a luxurious home-away-from-home ambiance.

Whether you’re looking for a short-term retreat or an extended stay, our apartments provide an unmatched combination of convenience and sophistication. Experience a level of care and refinement designed to cater to your every need.

Discover the ultimate in luxury apartment rentals London – where every detail is thoughtfully considered, and excellence is the standard. Your exceptional stay begins here.

Your home, our hospitality

In a world driven by automation and chatbots, we remain steadfast in our commitment to personal connection and bespoke service. When you stay with us, you’re not just a guest - you’re family.

From the moment you make your initial enquiry until checkout (and beyond!) - our dedicated team is here to ensure every detail of your stay is perfect. No chatbots, no AI - just a team of knowledgeable, caring heads here for you at all times.

Stays made for you

No matter what brings you to London, we’re ready to host you in our luxury rentals apartments.

  • Guests in need of short term rentals in London can choose from our portfolio of luxury serviced apartments. Enjoy a heightened level of comfort, flexibility & service. If you are only staying for a while, you want to live somewhere already fully-furnished, equipped & ready to move in. Additionally, our luxury apartments are typically located in desirable parts of London providing easy access to attractions, landmarks, supermarkets and stores.

  • Many business travellers choose our temporary rentals in London because we offer amenities like high-speed internet and a dedicated workspace, making it easier to work from home. It beats being in a hotel every night, balancing a laptop on your knee or the dressing table!

  • Whether relocating as a family or as an individual, it can be a stressful process. Our service offering alleviates this with luxury apartment rentals London that provide the perfect relief during the process of moving to a new residence. Individuals may find themselves in between homes due to factors such as renovations, delays in the availability of a new home, or the sale of a previous residence. In such cases, our apartments offer a comfortable and convenient living space while ensuring a smooth transition to their permanent residence. Experience a sense of home away from home during the relocation process, making the move more manageable and less disruptive.

  • Tourists frequently choose our short term lets in London as they offer a home-like experience. These apartments provide spacious living areas, well-equipped kitchens, separate bedrooms, and a host of amenities, granting travellers the comfort and convenience of a private residence. Moreover, they allow holidaymakers the flexibility to cook their meals and enjoy a more expansive living space compared to traditional hotel rooms, making for a more comfortable and personalised stay.

  • These apartments serve as luxury student accommodation, and provide a secure and comfortable living environment - ensuring peace of mind for both students and their families. With fully-equipped kitchens, students can prepare meals according to their preferences and dietary requirements, and the spacious living areas provide a conducive space for studying and relaxation. Separate bedrooms offer privacy and a home-like feel and additional amenities and make the transition to a new country smoother and more convenient.

  • Luxury serviced apartments are often the preferred choice for pet-friendly individuals, and there are several compelling reasons for this preference. Many pet owners prioritise private and roomy spaces, providing their furry friends with the freedom to move about comfortably. Some of these apartments even offer designated outdoor areas and amenities such as pet food and water bowls, significantly enhancing the overall experience. Importantly, it's worth emphasising the challenge of finding pet-friendly accommodations, making luxury serviced apartments an invaluable solution for pet owners.

  • A medical tourist may opt for a luxury serviced apartment for enhanced comfort and recovery, as this accommodation offers a more tranquil environment. The extra privacy and space they provide are valuable for post-operative care or extended medical treatments and additionally, the access to fully equipped kitchens can be crucial for adhering to specific dietary needs or medical recommendations.

  • Similar to 37 GS Residences, attendees of conferences, sports events, or festivals sometimes choose our serviced apartments for convenience and group accommodation.

Since 2019, we’ve been hosting affluent student stays in the UK & Europe through our sister company StudentLuxe.

At the start of 2025 we launched StayLuxe - offering a curated collection of our best serviced apartments to a wider audience & variety of stays.

We look forward to hosting you soon.